SWOT Analysis

Strengths:

What do you do better than anyone else?

I’ve had my fair share of acting and drama teachers over the years and I haven’t been pleased with some of the teaching, of which for me has been inconsistent over the years as I have had teachers dipping in and out over the year, and I think that this has shaped the way I’d tutor someone, and although these would likely be weekly sessions I’d make sure I could carry out each session, and make sure that the way I tutor stays the same as well to increase the chance of student progression.

What unique or lowest-cost resources can you draw upon that others can’t?

I don’t need to buy too many resources as almost if not all the resources I’ll need are things that I would likely have anyway for example a car or a house to travel to them or host the student for tutoring, as these things are necessities in life and I’d therefore likely already have these things.

What do people in your market see as strengths?

Those in my market like to mainly see results, as these sessions will likely only contain two people and therefore people will want to see the students getting somewhere, for example getting involved with tv, film and theatre whether it be acting or behind the scenes, so ability to get students in to the business or/and in to high places is a big strength. People also want to see me as someone that the students will grow fond of as having a good relationship with your students is going to massively help out.

Weaknesses:

What could you improve?

I think I could improve the confidence in my abilities as I never really believe that I am good enough to do something like this, but I know that if I believe I have the ability then I know I can do it.

What should you avoid?

I should avoid limiting myself to one group of people as no matter what sort of age you are you can have a dream, and therefore even if it’s very likely nothing will come of it, some people who are perhaps quite old would still like to take acting lessons just to be closer to the business.

What are things users might see as weaknesses?

On websites where tutors are advertised the ones with the best ratings and reviews are put at the top, so if you’re on a low page or low down in the list then you would perhaps be seen as someone with not much ability which would definitely be seen as a weakness.

Opportunities:
Do people have a need?
People come to me to be taught how to act so their basic need when coming to me is to learn, but also they may be doing this for the confidence to go further in the industry.

Do people prefer something else?

People may like to try and teach themselves as going to an acting tutor isn’t cheap and they could just watch YouTube videos if they want to try cheaply, so some people wouldn’t want to pay and wouldn’t have the patience to go through the journey with an acting tutor like me.

Are there any changes in technology?

Social media is constantly evolving and that could change how my enterprise is run as I would be offering video calls for these sessions and so something like this sort of advancement in technology could help me out.

Are there changes in government policy?

Funding for the creative arts has dramatically gone down so this is a big change as we are having to work harder to make a living and find opportunities, which makes my life hard as I’ll be trying to get opportunities for students too.

Threats:

What challenges do you face?

There are quite a lot of tutors that do the same thing as me and we’re all advertised in the same place so it’s very competitive, and the learning behaviours of students could very well pose an issue as some may be very misbehaving which could make lessons hard.

What are your competitors doing?

As we’re all acting tutors we’re all doing the same thing as there aren’t many ways you can vary our profession, so we’re all offering very similar services just at different prices.

Is changing technology making things difficult?

Definitely not as the more technology advances the more ways we have to teach and communicate with our students, so things are definitely getting easier.

Is there an issue with finances?

Definitely due to government funding and as a new tutor I have to charge a very low rate and get good reviews before I can start to charge more money.